Marketing concepts
(Najamuddin Ghanghro, Karachi (original from Larkana))
Professor at IIM A was
explaining Marketing concepts:
You see a beautiful girl at a party.
You go up to her and say,
"I'm very rich. Marry me!"
That's Direct Marketing.
You're at a party with a bunch of friends and see a beautiful girl.
One of your friends goes up to her and pointing at you says,
"He's very rich. Marry him."
That's Advertising.
You see a beautiful girl at a party.
You go up to her and get her telephone number. The next day you call
and say, "Hi, I'm very rich. Marry me."
That's Telemarketing.
You're at a party and see a beautiful girl.
You get up and straighten your tie; you walk up to her and pour her a
drink. You open the door for her, pick up her bag after she drops it, offer
her a ride, and then say, "By the way, I'm very rich. Will you marry me?"
That's Public Relations.
You're at a party and see a beautiful girl.
She walks up to you and says, "You are very rich.."
That's Brand Recognition.
You see a gorgeous girl at a party.
You go up to her and say, "I'm very rich. Marry me"
She gives you a nice hard slap on your face.
That's Customer Feedback !!!!!
You see a beautiful girl at a party.
You go up to her and say, "I m very rich. Marry me!"
And she introduces you to her husband.
That's Demand and supply gap.
You see a beautiful girl at a party.
You go up to her and before you say, "I’m very rich. Marry me!"
She turns her face towards you ------------ she is your wife!
That's competition eating into your market share.