Media Organizations In Pakistan
(Mehboob Alam Khalil, Peshawar)
Media the plural of medium
refers to means of communication of information's, ideas, feelings, thoughts
expressions etc. A media organizations refers to those which process these
informations etc and then disseminate it to the masses. They followed the
principles of "Public right to know" and the common fever of objectivity mean
disseminating information not using adverbs and adjectives. But if you look at
the information disseminated on a single day you will come across thousand of
times that objectivity is totally lost. The message that I wish to convey is
that the media organization in Pakistan should know their responsiblities, must
re-assess western theories of objectivity which meant to be produced only in
black in white and for the people of third world countries having no thorough
understanding of it. The risks to the lives of journalists and the negative
impacts of media contents on the society is because of the fact that media
organizations have only memorize the stupid theories of the western where there
are several instances valid enough to prove them that they are also violating
their own mended theories. Our media organization should strive for formulating
theory of disseminating information to the masses having no contradiction with
the nature of the society. They should first have a thorough knowledge of the
varied nature of the society, than they perform the duty of public right to know
and bring objectivity. This might enable them to fulfill their responsibilities
in a better manner.