Rational and emotional appeal in sales promotion

In past there was a great concept of emotional appeal. marketer used emotional appeal in their new product invention. they were thought that emotional appeal help more as compare to rational appeal. in the past there were lots of example of emotional appeal. i agreed with them for example. (AMA TALOO MAI PAKAO HUME SAHAT MAND BNAO) that was a great concept in every business. today am going to discuss about the effect of emotional and rational and emotional appeal. in my search and my discussion with some fellows describe clear to that in every kind of business even in small level business we need both appeals. when a marketer going to launch his product in market. he uses some emotional tools like giving some offers, relates to history, make some emotional adds. rational appeal attach a person with a product on the basis of its features, attributes, benefits and advantages. how a can-person emotional and rational y attach with a brand? when a person examine or see the new add of new brand he daily watch the t.v and see the add, he examine the brand attributes every day. when he watch t.v, visit some sites, read some magazines he going to emotional y attach with brand. it going to clear every one that not only rational but also emotional appeal is more important. emotional and rational appeal depend on each other because no one can attract towards a brand without emotional and rational appeal. my this article base on my search i am not going to criticise any one.