Q mobile was founded 2009 in
Karachi (Pakistan).
Zeeshan akhter is a founder of a company. Company is now the biggest selling
brand of Pakistan. Officials said that Company has earned 761 Million Revenue In
2012.
Q mobile get this desirable place in the market within a short period of time.
Behind this Incredible Success there is a vital Role Of q mobile advertisement.
One day I was playing with my 5 years old Nephew and I gave him my Smart Phone Q
mobile A 10 for playing games. He said that I love Q mobile When I Will grow up
then I would buy q mobile. I was shocked I asked that How do you Know about the
q mobile, He said that every time I see ads on TV and yes I see advertisement of
q mobile in my favorite comedy serial “bulbullay”, where nabeel, momo and
mehmood sahab advertised this brand. After seeing that much impact of
advertisement. I accept that advertising and marketing team of q mobile has got
success in create a magic among the masses and Even the 5 years child has an
information about the brand.
Basically Q mobile brought a revolution in a mobile industry. Before Q mobile
only rich people had an access to smart phones because these smart Phones were
very much expensive, But Q mobile started providing Smart phones which contains
the android applications, Touch Screen and other all same functions of other
Companies Smart phones in an affordable price.
Officials said that Q mobile advertisement budget is much more then Nokia
mobile. Local Player Q mobile is giving tough competition to the top foreign
brands like Nokia and Samsung.
Basically I realized That Q mobile know the market of Pakistan very well.
Company started making phones according to the requirements of the People.
Company knew electricity Crisis in Pakistan. Company started making phones which
battery timing Is More than 15 to 20 Days (1800Mah-3000 Mah) and advertised that
products In a brilliant way.
Company show demonstrations at different public places, malls, hotels,
universities. And at the end response was overwhelming positive.
At the ending of 2012 I was thinking to purchase any Smart Phone, I did not have
any experience of q mobile and even I did not want to take a risk. After giving
my final paper I was passing through the road I saw the bill boards of q mobile
in all over the city with fawad khan (TV actor).
When I reached at home I saw ad of q mobile in TV with the popular actor Fawad
Khan. His appearance in the ad made me glad because he was my favorite actor
then I switched Off TV and Started Reading Jang Newspaper. I saw print ad there,
with In a four and five days I saw dozens of time that ads and then I started
searching about that Mobile, during this period of time I was continuously
seeing the promotional activities of Q Mobile In all over the city. Eventually I
purchased Q Mobile A 10 and I am still using This Mobile and I Am very glad To
have That kind of Smart Phone in that much reasonable price.
Q mobile advertisement changed my views about company and now I create a
Positive word Of mouth for Company.
Company created thousands of unpaid advertisers like me who advertise q mobile
among the friends and family circle.
Q mobile Advertise at every media channel.
In The Month of Ramadan whether it’s a show of doctor amir liaquat or junaid
jamsheed you will find the advertisement of q mobile everywhere, even they make
very effective Tvc.
But it’s not an end now I Think Zeeshan Akhter limit is sky. He hired Kareena
Kapoor (An Indian Actresses), she appeared in Q mobile Z4 ad and now q mobile is
going to hire Hollywood actresses Angelina Jolie for brand ambassador.
Q mobile is now making positive image in an international market by hiring the
celebrities who have an International Recognition, magic of q mobile
Advertisement worked but success stories has not finished yet. For more
international success stories we will may wait for some time. But I am hopeful
that magic of q mobile advertisement will also work everywhere in the world.
It seems that someone write this lines especially for zeeshan akhter (founder of
q mobile).
“Do or Die is old Concept Do It before Die is new concept”.
Regards,
Ammad Sadiq
(Internee-Marketing At protégé global)