Social Media & Its Side Effects:

(Mahum Javaid, Lahore)

In 1971, the first email was delivered. More than 40 years on, social media has taken the world by storm. Social networking sites, such as Facebook and Twitter, are now used by 1 in 4 people worldwide. Such activity may seem harmless, but some researchers suggest social media may affect our mental health and well-being.

“Medical News Today “reported on a study suggesting that social media like Facebook use may feed anxiety and increases a person's feeling of inadequacy.

What is social media?
In essence, social media defines an array of Internet sites that enable people from all over the world to interact. This can be through discussion, photos, video and audio.

The latest statistics show that around 42% of online adults use multiple social networking sites. Perhaps not surprisingly, the majority of social media users are under the age of 30, although the number of older users is on the rise.

Clinical psychologist Dr Linda Blair, told “The Telegraph” that one of the issues appears to be people are behaving as if technology is in control of them, instead of the other way around:

A recent study from the University of Waterloo in Ontario, Canada, concluded that while in theory, by helping to encourage and improve friendships, Facebook could be great for people with low self-esteem, in practice, users with low self-esteem seem to behave counterproductively, bombarding their friends with negative tidbits about their lives and making themselves less likeable.

Aside from seeing your friends’ new baby on Facebook, or reading about Justin Bieber’s latest brush with the law on Twitter, what are some of the real impacts, both positive and negative, that social media has had on our society?
Here is a closer look at the effect of social media on politics, business, and socialization as well as some of the negative effects such as cyber bullying and privacy.

Impact on Politics
Every politician worth his salt needs to jump on the social media bandwagon. This is because social websites, tv programs have played an important role in many elections around the world, including in the Pakistan and India. They have also served to rally people for a cause, and have inspired mass movements and political unrests in such countries.

Effect on Socialization
Social networks offer the opportunity for people to re-connect with their old friends and acquaintances, make new friends, trade ideas, share content and pictures, and many other activities. Users can stay abreast of the latest global and local developments, and participate in campaigns and activities of their choice. Professionals use social media sites like LinkedIn to enhance their career and business prospects. Students can collaborate with their peers to improve their academic proficiency and communication skills. You can learn about different cultures and societies by connecting with people in other countries.

Negative Effects of Social Media
Unfortunately, there are a few downsides too to social networking. Many introverts and socially reclusive users place too much emphasis on virtual interaction, and ignore the real world outside. Read on to learn about a few more negative repercussions of social media.

Cyber Bullying and Online Harassment
If you are not careful, unscrupulous people can target you for cyber bullying and harassment on social sites. School children, young girls, and women can fall prey to online attacks which can create tension and distress. If you are a victim of cyber bullying, do not take it lying down, but try to take appropriate legal action against the attacker.

Impact on Productivity
Many companies have blocked social networks on their office Internet as addicted employees can distract themselves on such sites, instead of focusing on work. In fact, studies show that British companies have lost billions of dollars per year in productivity because of social media addiction among employees.

Impact on Privacy
If you are not careful, what you post on the Net can come back to haunt you. Revealing personal information on social sites can make users vulnerable to crimes like identity theft, stalking, etc. Many companies perform a background check on the Internet before hiring an employee. If a prospective employee has posted something embarrassing on social media, it can drastically affect their chances of getting the job. The same holds true for our relationships too, as our loved ones and friends may get to know if we post something undesirable on social networks.

Conclusion
Social media has its advantages and drawbacks as revealed in this article. It is up to each user to use social sites wisely to enhance their professional and social life, and exercise caution to ensure they do not fall victim to online dangers.

Mahum Javaid
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