See How Wrong Design Selection Can Hurt Your Ecommerce Website
(Muhamamd Umer Khan, Karachi)
Do you remember the days when the business was market via brochures and television advertisements? This was a very expensive way and requires a lot of investments as well. These was considered as the sales tools and they represents their brand. Now compare those brochures with modern website designs, you can count the major benefits on your fingers.
A site with simple way of communication, clutter free, less expensive, easy to navigate, give results people may searching for, fulfill the needs of customers by a single click, give more sales and more return on investment (ROI).
As you want to sale out your services and products on an ecommerce website some wrong selections can prohibit your sales. Try to be in touch with the person who is delivering ecommerce web design services to you. Look out the common blunders here.
No detailed Product Information
When you are shopping from a store or mart you have a benefit to touch, feel, look the product from every angle, read the label and ingredients as well. However, when you are purchasing online, it eliminates this kind of interaction, then you may try to find its details and complete product information. So for ecommerce website it is important to share the whole information to improve user experience and to bargain trust.
Small Product Images and Only one Product Image
As users can not physically hold the product you are selling before putting an order at your website. What you need to do to improve your user experience and trust, just insert the pictures that are easy to identify the product, try to tuck in 3 to 4 big images of the products from different angles with each color and of front back as well, so users can easily see what you are selling and how its specific features look.
Limited Payment Options
There are many websites who are giving an option to pay with Visa or Mastercard or pay only from Paypal. But, they won't think about the people who are using Amex or don't have any other paypal account, or some people want to pay directly though their bank account. What is more focused and attractive try to give multiple payment options so that you can get more sales and customer maintain a long lasting relation.
Hidden Contact Information
While people are sharing their credit card information or personal information with you or if they go through any problem they need to talk with a real person so they can get help. However, if you don't give a detailed contact details and options you won’t able to bargain the trust of customer, they never gonna trust you and they are less likely to shop more from you.
Author Biography
The author ABC works as an web designer in an ecommerce web design company. As an amateur he write blogs to make people aware about the mistakes they do while designing a website, and ways to make a website effective. Follow him and stalk his more articles.