Nowadays people are more status-conscious than ever before
especially in developing nations like Pakistan. They are impressed with western
lifestyle. Our country’s people want to adopt their style. They think that by
adopting western style they consider as first class and achieve high status in
society. It is the biggest misperception of our country’s people. According to
one psychological research, residents of metropolitan cities like Islamabad and
Karachi people are more class conscious and relate their status with different
brands, their gathering contains people who belong to same class and did not
even consider the people below their class. The worst thing is that this issue
keeps getting worse with the passage of time. . However, you know what? There
are some advantages or positive impacts SOCIAL CONSCIOUSNESS. I know this seems
irrelevant, but people are more brand conscious which means they are more aware
of brands and always prefer international or national brands when they go out
for shopping whether they are purchasing clothes, groceries, and other
accessories. Indirectly people benefit the economy by only preferring brands,
this positive impact provides more opportunities for international brands to
further invest in Pakistan. But I have to say one thing that we must focus on
National brands. If we buy things of your own country then more industries will
establish in Pakistan and it increases job opportunities as well. The biggest
advantage is also that by buying National brands, economy of Pakistan will rise.
Due to which you get better lifestyle than the western countries.
In this way, our status and class also get improves by limiting yourself in your
religion dressing style by wearing National brands. If we buy our own National
brands then its price is also reasonable which is affordable by most of people
and in this way many health problems minimize. Because to achieve high status
and high class fashion, we get depressed. According to research, 70 percent of
the Pakistani elite relate their standards with brands and evaluate others on
the basis of their spending ability. Class consciousness people develop inferior
complexity issue in other people which later affect their mental health ability
and people try to compensate their complexity issues by craving more for brands.
Even people put themselves under severe debts in trying to copy other elite’s
standards. So international brands and their style also creates health problems
in our country.
The concept of fast food comes in our country is due to class conscious and in
order to adopting western style. But we forget that fast food concept is in
those countries in which both male and female work together that is why they
prefer fast food due to shortage of time. But here we eat fast food just for
enjoyment and make our class high. Unfortunately, due to these steps countries
not make development. So if we want to make develop our country then we do not
force educated female to sit home freely. Men and women works together for the
development of country and achieve high status and help in increasing the
economy of country.
If we want to adopt the western style then we also note that they have no
servants in home. They do their own work. But in our country, child labour is at
peak. People hire children for doing work in their houses and by doing this they
think that they have high class. But if we try to give education to children
then child labour also cut off from our country and we succeed to make
contribution in development of country.
Taking social issue positively is a difficult thing because it does not
positively impact the society in any way, but indirectly status-conscious
positively impact the economy. Status and class consciousness is not bad thing
but adopting western style is not good. In this way we do not develop. If you
are Status and class consciousness, you get aware of many things which is good
for developing countries. Even children age between 11 to 18 years also prefer
brands instead of local shops and revenue generated by these brands directly
affects the economy. As everything has its pros and cons so there is also a lot
of negative impact of class consciousness which partially destroy our society
and mind of Pakistani people.