Status and Class Consciousness

(Rida Anwar, )

Nowadays people are more status-conscious than ever before especially in developing nations like Pakistan. They are impressed with western lifestyle. Our country’s people want to adopt their style. They think that by adopting western style they consider as first class and achieve high status in society. It is the biggest misperception of our country’s people. According to one psychological research, residents of metropolitan cities like Islamabad and Karachi people are more class conscious and relate their status with different brands, their gathering contains people who belong to same class and did not even consider the people below their class. The worst thing is that this issue keeps getting worse with the passage of time. . However, you know what? There are some advantages or positive impacts SOCIAL CONSCIOUSNESS. I know this seems irrelevant, but people are more brand conscious which means they are more aware of brands and always prefer international or national brands when they go out for shopping whether they are purchasing clothes, groceries, and other accessories. Indirectly people benefit the economy by only preferring brands, this positive impact provides more opportunities for international brands to further invest in Pakistan. But I have to say one thing that we must focus on National brands. If we buy things of your own country then more industries will establish in Pakistan and it increases job opportunities as well. The biggest advantage is also that by buying National brands, economy of Pakistan will rise. Due to which you get better lifestyle than the western countries.

In this way, our status and class also get improves by limiting yourself in your religion dressing style by wearing National brands. If we buy our own National brands then its price is also reasonable which is affordable by most of people and in this way many health problems minimize. Because to achieve high status and high class fashion, we get depressed. According to research, 70 percent of the Pakistani elite relate their standards with brands and evaluate others on the basis of their spending ability. Class consciousness people develop inferior complexity issue in other people which later affect their mental health ability and people try to compensate their complexity issues by craving more for brands. Even people put themselves under severe debts in trying to copy other elite’s standards. So international brands and their style also creates health problems in our country.

The concept of fast food comes in our country is due to class conscious and in order to adopting western style. But we forget that fast food concept is in those countries in which both male and female work together that is why they prefer fast food due to shortage of time. But here we eat fast food just for enjoyment and make our class high. Unfortunately, due to these steps countries not make development. So if we want to make develop our country then we do not force educated female to sit home freely. Men and women works together for the development of country and achieve high status and help in increasing the economy of country.

If we want to adopt the western style then we also note that they have no servants in home. They do their own work. But in our country, child labour is at peak. People hire children for doing work in their houses and by doing this they think that they have high class. But if we try to give education to children then child labour also cut off from our country and we succeed to make contribution in development of country.

Taking social issue positively is a difficult thing because it does not positively impact the society in any way, but indirectly status-conscious positively impact the economy. Status and class consciousness is not bad thing but adopting western style is not good. In this way we do not develop. If you are Status and class consciousness, you get aware of many things which is good for developing countries. Even children age between 11 to 18 years also prefer brands instead of local shops and revenue generated by these brands directly affects the economy. As everything has its pros and cons so there is also a lot of negative impact of class consciousness which partially destroy our society and mind of Pakistani people.

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24 Oct, 2019 Views: 152


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