Importance of Landing Page

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It is a part of internet marketing to make sound interaction with viewers when they land to its domain with the help of a Landing Page (LP). The LP is a system generated web page where aspirants, especially beneficiaries of the internet land or arrive to view it. The LP originated in late 2003 from Microsoft in order to boost online sales up and to build business affiliation with viewers. It has an ability to have links with all platforms such as email, social media and customer relationship management. There are multiple types of Landing Pages on the internet market, but two are considerable: 1) Informative 2) Formative. An Informative LP shows the concerned information to the users on the other hand a Formative LP motivates Visitors and Service Provider for action.
 
The viewers generally pass on the web pages while using the internet, but they put their fingers pressed on all those pages that have attractive and amazing looks with striking contents also viewers periodically may convert themselves into active customers. The Landing Page is the backbone of e-market, but it is fact that creating an excellent and brain-striking landing page is not a simple task as it requires research and analyzing potential. The LP helps in boosting business activity up by creating familiarity with aspirants considering their interest too. It has become an integral part of e-business containing multiple features and informative materials that are needed to viewers.

The top-notch landing page has specific introductory features – sound and killing that hold the visitors and motivate them to read out the introduction first completely and then build their decisions. The substance of details is placed on the landing page keeping in view the time constraint that spurs the visitors to land on the landing page as it provides standard leads and quality leads. Further, landing page also provides tips to viewers for their knowledge and benefits so that they could fully benefit from LB offer and feel content.

The landing page contains a piece of advice that how viewers can obtain their goals. To achieve the goals, they are motivated to come into the domain of the determined activity by clicking and then by subscribing. The top-notch landing page also provides the answers of perceived questions in advance with the intention that viewers do not hesitate and confuse. It responds to three “W” “WHY” WHAT” and “WHO” The landing page is designed in such as way that viewers do not consider that they are being deceived. It is written down and displayed in purely unambiguous and comprehensive way by hitting the illusion thinking hurling upon the heads of viewers. The clear-cut and straightforward landing pages effectively serve the purpose by way of provision of security and economy.

The main purpose of a landing page is to convert the quality readers or visitors into customers as there are more customers – there are more revenues and business will become a permanent going-concern. The LP also provides alternative version, i.e., A/B split testing - two variables at a time. It is a technique for trying two versions of internet pages – version “A” and version “B” having cost restrained.

The LB extends valuable offer to customers, some of them are free of cost. It also removes anxiety and confusion of expected customers about service providers that enable them to build links with the initiators being motivated towards the activity as LB derives the prospective customers towards subscription through the Call to Action.

The LP is designed keeping in view all available features of customer-oriented approach that makes it interactive and personalized also extends problem solving procedure and problem solving computer program. These dynamic features along with high resolution photographs adhered to the LB enhance the company revenue by conversion of viewers into customers. The LP facilitates the facilitator through unparalleled teaching, knowledge and confidence by using networking opportunities. It only expects the viewers to fill email address the rest will be done with the Landing Page. The conclusion of the LB is vigorous, it concludes the contents in such a way that the viewers hang about in complexity and eager to know regarding the product or activity.

In a nutshell, it can be firmly said that the Landing Page has much importance in the world of digital marketing say first impression leads to others and others lead to end-users and end-users lead to boosting business activities up, accordingly, the business cycle leads to boom. The LB has full commitment, facilitates in decision making by simplifying it, creates a win-win situation and above all in the long run visitors receive leads from marketers and start contacting robustly.