(Sumbul kamran, karachi)

Online social media have gained astounding worldwide growth and popularity which has led to attracting attention from variety of researchers globally. Although with time all generations have come to embrace the changes social network has brought about, teenagers and young adults are the most fanatic users of these sites. According to various research studies in the field of online social networks, it has been revealed that these sites are impacting the lives of the youth greatly. When using these sites such as Twitter, Facebook or MySpace, there are both positive and negative effects on the youth.

While on one hand social network sites seems to bring people together and connected on the other hand it creates social isolation. As the youth tend to spend many hours on these sites, they rarely have face-to-face interaction. According various studies, scientists’ evaluation determined that social isolation can lead to a host of emotional, psychological, physical and mental problems which include anxiety, depression and somatic complaints among many others.

Other negative effects of social networking various people suggested included encouraging poor spelling and grammar, exposing underage to online predators, allowing spread of misinformation that is perceived as fact, decreasing productivity as those who are supposed to be working spend time in the sites to chat, provide a perfect platform for cyber bullying and providing details that increase risks of identity theft.

For their users the various social applications create updates to provide them best features. This thing led to the great competition between social application. For instance, if snapchat has introduced the feature to create the stories for their users, Instagram, whatsapp and facebook has also introduce the same after snapchat. There are many more other things that create the social stream just to get more users and to be on top.


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