Media plays a very important
role in the building of a society. Media has changed the societies of world so
much that we can't ignore its importance. First of all we should know what the
media is? Media is a source of information or communication. Media includes
sources like print media and electronic media. Newspapers, magazines and any
other form, which is written or printed, is included in print media and in
electronic, media radio, television and Internet etc. are included. When there
are so many channels and newspapers we cannot ignore its importance in the
society. Media has lot of responsibility on its shoulders as today's society is
very much influenced by the role of media. We believe in what media projects to
us. We change our minds according to the information provided through it…. It
can change opinions because of its direct and easy access to people and this
gives it a lot of strength. This strength can either be used constructively by
educating the people or it can be used destructively by misleading the innocent
people. Power of the media can transform the whole society especially in the
developing countries it can be used as a 'weapon of mass destruction'. But I
think the most important use of media is to educate the people about the basic
human rights. Education and discipline are key to progress. This is the
difference between a nation and a crowd. Media men have access to people and
they have an audience. Their programs have an impact and people listen to them.
That's why they are more responsible for the betterment of the society. They
should work to educate the people, to help the people and to liberate the people
and to empower the people. The common man gets the latest news within a fraction
of seconds. The distance is not at all a barrier now. The news they get through
media helps them in their daily life a lot. The media helps common people to
exchange information and it acts as a common platform. The public get knowledge
and awake to raise questions, on seeing the news in newspaper and T.V. The
advertisements shown in TV and newspaper have got both positive and negative
impact. When we talk about the newspapers media there are two types of print
media .One national news papers, 2nd local news papers. All are playing very
important role to change the society and rural life. Especially district news
papers and radios are playing key role to change the village life. A person who
is living in village faced so many problems. Most of the government institutions
are in the city areas. After a long journey villagers reached in government
office. The corrupt employee makes many hurdles or misbehaves with villager only
for demands money for a work which is his duty. They can contact the local
reporter, who highlights their issue in local news paper and authority takes
action. After that action most issues resolved, Fear of complains also force
employees to resolve the issue. Village reporter highlights the grassroots
issues. After that authorities got informed and make good policies in favor of
public. I think the local news papers and radios are the only voice of village
areas people. Pakistan district Gujrat sets the example, Dozens of news papers
are publishing in district Gujrat. Hundreds of reporters, editors, and technical
staff are working with local news print media. Many jobs created. Many local
writers introduced and they showed their abilities. District Gujrat media is
very effective and powerful role than national print media in this district.
Some bogus news given in the newspapers may raise blood pressure and create
negative feelings in the mind due to lot of reasons, because the persons who
reporting from village areas are not skilled and some time they don’t know about
the aftershocks of negative reporting. The media owners should arrange training
for unskilled reporters and make sure the quality and truthiness of news. State
should make law of criteria for the local or national journalists. After that
should must be insure for the good salary package for the media reporters and
workers. Many developed countries spurt to the local media because they knew the
importance of local media role to change the society. So many issues are to
point out about the negative reporting but I will write in future.
Everything is going to be changed by the media but slowly like culture,
thoughts, politics, education, institutions, and minds.