Google Penguin is update of
Google algorithm that was announced on April 24, 2012.
The update is aimed at decreasing search engine rankings of websites that
violate the instruction of Google’s Webmaster by using now declared black-hat
SEO techniques.
Black-hat SEO techniques involved in increasing the ranking of a webpage by
manipulating the number of links pointing to the page.
When a Penguin Update is released, sites have taken action to remove bad links
(such as through the Google reject links tool or to remove spam may regain
rankings. actually Penguin Update was designed to fight spam link tactics and
check the quality of links to a website.
Google penguin for SEO
Google penguin is real-time update to the algorithm. That reason the Penguin
portion of the algorithm will always be “on” and updating. This is extremely
large news for the digital marketing community since there’s still a prevalence
of spammy tactics taking place. In fact, even though Google claims that
black-hat tactics do not work, that is not true. But in Google’s defense, they
are making it much more difficult for black-hat marketers to succeed.
Penguin is harmfull for small business
Are small businesses now afraid of penguins? After the latest Google search
algorithm update “Penguin” many small-business owners are seeing a extremely
changing in traffic to their websites. The results are not all positive. That’s
reason the Google reject their web site.
How does from Google penguin differ Google panda
While Google Penguin shares similarities with other algorithmic enhancement
projects from Google, like Google Panda.
Google penguin
Penguin's specific focus is on penalizing companies and web developers that
deliberately try to "boost" their search engine rankings via manipulative SEO
tactics.
Google Panda
Google Panda, on the other hand, specifically the aim to change the lower rank
of "low-quality sites" or "thin sites" and return higher-quality sites near the
top of the search results.