Facebook more environment lover
and nature friendly than other social network companies -by Naseem Sheikh
Carbon foot print is hot
terminology use now a days, its mean total amount of green house gas produces by
a person, company, event, product or organisation. Carbon foot print can be
measured by undertaking a GHG emissions assessment. Once the size of a carbon
footprint is known, a strategy can be devised to reduce it, e.g. by
technological developments, better process and product management.
Lower the Carbon foot print more healthy would b environment resulted less harm
to nature. Scholars suggest the most effective way to decrease a carbon
footprint is to either decrease the amount of energy needed for production or to
decrease the dependence on carbon emitting fuels.
Everyone want clear environment. Yet the green movement gives premise that the
resultant release of carbon dioxide to atmosphere in burning fuel in industries
is not good because it is claimed to cause global warming.
Facebook has revealed the carbon footprint and energy use of its US data centres
and has pledged to use 25 percent sustainable energy by 2015. Facebook currently
gets 23 percent of its energy from clean and sustainable sources, 27 percent
coal, 17 percent natural gas and 13 percent nuclear.
Facebook has two US data centres, located in Oregon and North Carolina, as well
as two co location facilities, one on the East coast and one on the West.
"We’re releasing this data because we believe in the power of openness, and
because we hope that adding another data point to our collective understanding
of our industry’s environmental impact will help us all keep improving," the
company said in a statement.
The Face book company said that last year, its data centres and operations used
532 million kilowatt hours of energy, emitting 285,000 metric tons of carbon
dioxide equivalent. In contrast to Goggle company which carbon footprint
equalled nearly 1.5 million metric tons, more than five times Facebook's.
For a typical Facebook user, a year's worth of liking and posting consumes just
269 grams of carbon equivalent — "roughly the same carbon footprint as one
medium latte," the company pointed out. "Or three large bananas. Or a couple of
glasses of wine."
“Unfortunately, the transparency Facebook exhibited today is still rare among
companies who are racing to build our on line world.” said Gary Cook, a
Greenpeace International analyst.
"Facebook looks forward to a day when our primary energy sources are renewable,
and we are working with Greenpeace and others to help bring that day close,"
said Marcy Scott Lynn, one of Facebook's sustainability directors, when that
deal was announced.
"As Facebook expands, we need more data centres to power our platform, more
office facilities for our employees, and more energy for both," the company
said.
However, Facebook’s sighting policy prioritising clean energy for new data
centres will help it meet and eventually exceed its goal, and other companies
who want a clean cloud should make a similar commitment.
The menace of the greenhouse effect is threatening to tear the earth apart as
climate change has become the greatest challenge of our time. Climate change is
a fundamental issue of social justice and peace in our world. Climate change
will devastate the poor most directly and will create conditions for new
conflicts over land and water resources. Being carbon neutral means having a net
zero carbon footprint, or achieving net zero carbon emissions by balancing a
measured amount of carbon released with an equivalent amount offset, or buying
enough carbon credits (tradable certificate or permit representing the right to
emit 1 tonne of CO2) to make up the difference.
The government needs to implement policies that ensure more sustainable and more
efficient use of energy by all industries. It is also the government’s duty to
tax high carbon emitters and help support the use of renewable energy given its
low-carbon profile.