For all those who are
impatiently waiting for DTH to make it to Pakistan, here comes the sad news of
DTH being postponed once again on last Friday as always. A year ago PEMRA
started the process to license DTH on August 15th but then they put the plan of
doing so on a hiatus for six months right before when it was to go for biding in
four days, which was supposedly to take place on the 7th of December 2015. Now,
PEMRA resumes the process on the 19th of June 2016. But again this last Friday
dated 15th of august 2016 when the document submission date for the process
approached, PEMRA again extends the submission date of the final documentation
till the 15th of September 2016 as well as extends the bidding date till the
31st of October 2016 which for the fact was due on the 3rd of this October.
So, as the argument goes by upon welcoming DTH in Pakistan it makes me wonder
that what is keeping PEMRA to license it in Pakistan whereas not only the
developed countries but for the fact a lot of underdeveloped countries have been
availing the facility from a long period of time.
Unfortunately Pakistan being an underdeveloped country has never been close but
far behind in getting through with technological inventions like such, to
continue my concern here that even if PEMRA does license it and DTH does get
implemented successfully in Pakistan, don’t you think it will take at least a
year or so and in the meanwhile the consumers who have already been facilitated
by the services of digital cable services from analogue will be able to make a
switch to DTH that easily?
Let me shed some light on what is happening globally these days. The famous IP
TV has made it to the consumers already and now in countries that are developed
the IP TV service is the talk of the town and making its way successfully,
unfortunately this new technological replacement known as DTH has already
declined and is declining rapidly in the global market. So in this entire
scenario it is not a big question that, will DTH will be a success especially
for those who would seek their fortune in it?
Thinking why is it even a question? Indeed it is, according to my personal
opinion this is what DTH will have to face; ever wondered why star TV network
gave up on us and flew off with their investment in Pakistan? Yes, exactly it’s
because of our infamous cable TV network which never gave them the exact figure
of the users of their channels hence made very less money from the business
point of view and gave up as soon as they could, the haunting downfall of legal
content based star group does not end here, truth remains that our local cable
TV network needs no permission with the benediction of pirated content to have
an authentic licensed channel aired from PEMRA, here lies the answer to how DTH
will make a profitable business if we speak for the investors. Is it not too
obvious that DTH will suffer poorly to make a fruitful business when they will
have to have the paid content.
And it’s not just my own opinion that I think that DTH certainly will face
extremely rough challenges with its advent here in Pakistan but as we speak of
global aspect and talk about what certain researchers are highlighting in the
specific way, there are countless and eminent reports that are addressing the
same concern as well as foreseeing the future of TV channels being digitalized
with moderate means not just with DTH. As an example to strengthen my argument I
am providing a link to a report that contains some facts and figures.
https://www.mckinsey.com/industries/media-and-entertainment/our-insights/global-media-report-2015
Before I conclude I must say that I do encourage the advent of DTH in Pakistan
as it has all those benefits such as choosing channels of your own interests
that gratifies your needs from the not at all provided list by the local cable
TV network, yes we can manage our own TV channels and have them installed
according to our needs with DTH and it makes life more than just easier when you
know what you want in your house especially for your family even if it is for
the sake of entertainment rather than invaded channels provided by local cable
network. The perks of DTH service are a lot, and when it has become the need of
the hour there is always a delay in its breakthrough in Pakistan, and God knows
when will we be blessed enough by not only DTH succeeding the license but its
successful fitting in our country.